Art Effects design process

Photographic Manipulation

The difference between a basic web design service and a professional one is in the integrated look and feel of text graphics and photographs.

While a basic content provider (web design service) will place a heading in enlarged bolded text followed by a column of text and a square photograph. We try to provide a complete professional service that allows the text and pictures to compliment each other and merge into the web page to provide a complete look-and-feel for our customers web site.

Example1
Included in our list of services we can visit a client's place of business and take photographs.

The set of photographs show here show a selection of those taken for the Jordan Dental Care site.

To introduce the dentists and dental staff on 'The Team' web page of their site we combined the head and shoulders photo of each of the dentists with the 'at work' photo to build up a decorative heading for each dentist. As you can see the head and shoulders shot was tightly cropped and placed against a blue toned backdrop.

The original artwork for these headings was rather large for downloading across the Internet.To help in this process the artwork was divided into four separate photo's (a process knowing a splicing) and then stitched together using HTML. This again highlights our addition attention to detail when developing a web site. We will do everything we can to ensure your web page loads quickly and efficiently. If after doing so there are still concerns we will use advanced techniques such as splicing photographs to further speed up waiting time.

Example2
In the first example the photo manipulation was to add artistic visual appeal to the selected photographs. In this example we will show how sometimes photo manipulation is not just nice, but often essential in removing unwanted items in the background.

Here is the original photo we were given to work with (right). Our task was to promote the beautifully designed wooden podium. However a quick glance will highlight that the wireing on the floor and ajoining unit detract slightly from the main subject matter of the photograph.

Now, look at the final photograph produced. Notice how we have managed to remove (technique known as cropping a photograph) the floor area thus emphasizing the main subject matter. We then added an attractive border that interacts with the photo itself and then topped it with a heading.

These are just two of the many examples of photographic manipulation we have performed to provide our clients with a professional service. Why not find out what we can do for you.

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