Logo Design
The principal idea behind a logo is that it portrays the products or services
the company delivers to its customers. Sometimes this message can be subtle,
but it should be unique and hopefully eye catching and memorable.
A logo can be animated - as in the case of the logo we designed for
Interiors Workshop. But if this is requested then you must remember
that the logo must also look good in static form - for the purposes
of other media such as shop front displays, booklets, catalogues etc.
Hence the pictures on the show the same animated logo in it's static
form and in its backdrop outline form.
There is no set formula for designing a logo. The main ingredient is the detailed discussion we have with the client to understand both their product (or service) they provide and the image they want to embody.
With the logo above, we depicted the 'i' inside (interior to) a rotating 'w'. The 'i' was finished in an attractive marble surface to symbolize one of the customers primary materials used for kitchen worktops. While the 'w' was finished in wood to represent their main working material for all there furniture lines. The IW was sharp and moving to give a clean, professional and modern feel.
Iterations
It is rare that the first logo we come up with is the one the customer
picks (although it dose happen). Usually we will work through a variety
of suggestions that we will present to the customer - sometimes simply
to stimulate a reaction with the client and ensure we are going in the
right direction.
The logo's above represent early work done in devising a new logo for the Mellor Dental Care practice. The design brief for this logo was quite open. The client did not want an animated logo, but wanted a modern clean cut image. As you can see we work on a variety of ideas revolving around the MDC initials. After some feedback on design and colour selection from the client we refined the logo design. We eventually came up with this logo.
At the end of the day, the logo design process is like all our services an art form. But thanks to our experience in dealing with a variety of client types (from pub owners to dentists) we can add additional expertise to your logo, to ensure it fulfills its purpose.
